Anyone else completely skip over the first 8 paragraphs on a food blogger’s recipe blog post? Like dang! I simply want the recipe and to know what to preheat my oven to! But as a fellow blogger I completely understand why these food bloggers tell a story before they hand you the recipe at the end of the blog post! So if you stay with me here I will briefly explain why food bloggers tell you their life story before they share their recipe… or if you have no interest in knowing that skip down to Matt’s famous chewy ginger snap cookie recipe!
If you are not a blogger, Google sorts through all the internets content (including blog posts) and ranks it when it presents it to you. One of the tools it uses to do this is SEO – search engine optimization. Bloggers love to be updated and include the best SEO tactics in their blog posts so that Google will like their blog post and show it higher up in your search results.
There are many ways to make blog posts SEO friendly, and a good one is to have a lengthy blog post. The lowest tier would be 300+ words, then next tier would be 500+ words, and the best is 1000+ words.
You can imagine it’s hard to write 1000+ words on an easy food recipe… so that is why food bloggers usually include a long description about where the ingredients came from, a funny story, a life update, etc.
You can support those bloggers by commenting on their blog post or engaging with their social media or simply sharing their blog post on Pinterest! I know it can be annoying to have to scroll all the way down the screen to find the recipe, but now you know why!
If you’ve made it this far, thank-you for reading! Back to Matt’s famous chewy ginger snap cookie recipe!
Matt’s Famous Chewy Ginger Snap Cookies
Ingredients
Dry Ingredients
- 2 cups flour
- 1 tsp baking soda
- 1 tsp cinnamon
- 1 tsp ground cloves
- 1 tsp ginger
- 1/4 tsp salt
Wet Ingredients
- 3/4 cup shortening
- 1 cup sugar
- 1 egg
- 1/4 cup molasses
Instructions
- Preheat oven to 325 degrees.
- Mix dry ingredients together in large bowl. Set aside.
- Mix wet ingredients together. Pour into dry ingredients and mix until combined.
- Shape into small balls and roll in extra sugar.
- Place 1" apart on greased cookie sheet.
- Bake in oven for 10 minutes or until cookies looked cracked on top.
- Let cool for 10 minutes and enjoy!
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If you like this post, check out my Christmas Chocolate Covered Oreo Recipe post before you go!
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